Snapchat Joins Strava to Increase User Fitness Activity

Snapchat has got a cool new AR Lens thanks to a collaboration with Strava. You can now share your sports performance with others using the branded filter. Augmented reality allows you to deepen the experience and create a unique story.

Snapchat is known as a platform with a truly huge selection of filters and lenses. Strava is a company that helps athletes track their activity. Together they created Activity Lens, which allows you to overlay routes, schedules, and sports metrics like distance traveled on your photos when you sync your accounts. Also, the new tool allows you to link it to Snap Maps, realizing the potential of this feature in a new way.

This integration aims to make Snapchat more interesting for an older group of users. It is believed that young people primarily use the platform. The new filter is aimed at engaging the 30 to 40 age group, among which fitness and other sports activities are popular. Developers are constantly working on new ways to expand the target audience, primarily to get the attention of older generations.

Recently, Snapchat has been creating more and more fun and convenient integrations that can be of interest to a wide variety of users. It is because of the global crisis and the problems that the company is experiencing due to tightening the privacy policy. Such measures are designed to restore the service's popularity and increase the possibility of monetizing content in the future. Collaborating with big brands and introducing unique features should help the platform beat the competition.

Do you think the Snapchat collaboration with Strava will win the trust of fitness enthusiasts? Do you use this app? And if so, which filters do you like the most?