Meta Enhances Ad Targeting for Retailers

As the digital marketing landscape continues to evolve, companies must find new ways to reach audiences, despite shifting data regulations. To help businesses improve their ad targeting, Meta has announced two new ad types in testing, which offer improved targeting based on CRM insights and local inventory information. 

The first new ad type is Managed Partner Ads. This form of ad allows retailers to partner with retail media networks, allowing them to incorporate their own CRM data to enhance their ad targeting. Meta recently conducted Lite testing, and the results showed a 3.9% lift in Health Remedies and a 2.5% lift in Skin Care products sold. 

The second new type of ad, Local Inventory Ads, enables businesses to dynamically target users near their stores, giving them the ability to reach local audiences with product availability and pricing. This type of targeting is particularly helpful for store owners looking to optimize their ad spending in light of the data restrictions implemented by Apple’s iOS 14 update.

Meta is constantly looking for ways to help retailers maximize their campaign performance, and the two new ad types are just the latest solutions it has in development. In addition to the new ad types, Meta is also leveraging AI technology to improve its targeting capabilities, providing users with a more personalized and engaging ad experience. 

In conclusion, Meta’s new ad types are providing retailers with a new way to reach their audiences and maximize their campaign performance, despite the challenges posed by data regulations. By leveraging their own CRM data and local inventory information, businesses will be able to create more effective and personalized ads, as well as reach local audiences with product availability and pricing.  These new tools are sure to help businesses continue to grow and reach their goals.